Here to Redefine the
Wine Tasting Experience

Serving some of our community's best kept secrets and hard-to-find, independent wines.

We Are Region

We connect people to their Region through wine. Visit us to enjoy over 100+ wines by the taste, glass, or bottle.

We Craft Relationships between the makers & drinkers

Region is, at its core, a space to share and grow a community that truly appreciates wine. We establish relationships with local winemakers we love, and we welcome all wine drinkers to explore their Region through wine.

We proudly donate 1% of our sales to 1% for the Planet, an organization committed to tackling our planet’s most pressing environmental issues.

We offer a tailored wine experience – from Sunday Funday to Sommelier

We pride ourselves on knowing all about our wide selection so we can connect you to your Region. New to the area and want to sip some of the wine that makes it special? We’re on it. Want to nerd out on the local terroir of our regional wine makers? We got you.

Meet the People of Region


Johan Eide

Co-Founder, CEO —

Engineer, Inventor, Patent Agent, and Hobby Winemaker. I find myself always somehow looking for the next problem to solve. This time the problem happened to be the divide in the wine industry between small and large producers. If I am not at Region, you can find me outdoors or in my workshop trying to learn how to build something new, admiring others craftsmanship, and happily failing along the way.

Kerry Thedorf

Co-Founder, CMO —

US Coast Guard Veteran, Wine Enthusiast, Mother and Hobby Photographer. Within all my travels and experience, I call Sonoma County home. The connections we have with each and every one of our amazing Winery Partners is rooted with authentic common interests and passion for this industry. When I'm not with my team and working with wineries you can find me on the trail or at the beach, camera in hand, with my family and friends.

Miles Pepper

Director of Ecommerce and Creative —

With experience in the film industry, startups and ecommerce brands -the digital space is my world! With a passion for wine, and bringing innovative products to market, I'm excited to bring a unique tasting experience to wine drinkers across the country.

Visit Us

Over 50 hand-selected wines to represent the very best of the Region.