Membership, as
great as our wines

Join for just $25, it's a one time sign-up for a lifetime of reward

Map with Wave

Explore our new and improved
Premier Card Membership

for all things wine!

Complimentary Wine

Complimentary Wine

Each time you visit you will be greeted with a complimentary tasting from our Featured Winery of the Week…yes, every time you visit!

VIP Exclusive Offers from 50+ Wineries

VIP Exclusive Offers from 50+ Wineries

With our combined Sonoma and San Luis Obispo locations, each winery has a unique and exclusive offer for only Region Premier Card members to enjoy. Just show your card during your visit at the winery.

In the Know!

In the Know!

Exclusive monthly newsletter with first access to event tickets, seasonal and holiday offers, complimentary tastings & much more!

Premier Member Bottle Shop

Premier Member Bottle Shop

Exclusive, unique retail bottle shop access 4 times a year to our hard-to-find wines. Premier Card Member access only! Stay tuned for dates coming up in 2023.

Preferred Member Pricing

Preferred Member Pricing

Exclusive bottle discounts, access to event tickets, seasonal and holiday offers, complimentary tastings & much more! Ask about details in store or refer to our emails.

“The best thing about being a Premier Card Member is knowing that I’m a part of a community who loves and appreciates some of the best wineries in California .”

-Sam D., Premier Card Member since 2019

A $25 Premier Card Membership offers the best in our world of wine!

Sign up for a card in either of our locations in Sonoma and San Luis Obispo and enjoy access to 50+ wine offers.

Frequently Asked Questions

What is the one-time Fee?

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How do I sign up?

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How many people are in a household per membership?

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What are the winery benefits?

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What are my exact benefits at Region with my Premier Card?

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Where can I use my Premier Card?

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What if I lose my Premier Card?

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Is my credit card automatically attached to my Premier Card?

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How do I get updates about Events and Promotions?

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