Membership, as
great as our wines

Join for just $25, it's a one time sign-up for a lifetime of reward

Map with Wave

Explore our new and improved
Premier Card Membership

for all things wine!

Complimentary Wine & VIP Discounts

Complimentary Wine & VIP Discounts

Each time you visit you will be greeted with a complimentary tasting from our Winery of the Week…yes, every time you visit! Along with VIP discounts for Weekly Events and exclusive access to our annual Bottle Sale.

Faster & Easier Check-In with a LIFETIME Membership

Faster & Easier Check-In with a LIFETIME Membership

After your initial signup, it'll just be a one click check-in and we can have wine in your glass that much sooner, cheering to your LIFETIME Membership!

10% Back on all Wine Tastings in our Wine Wall & Weekly Flights

10% Back on all Wine Tastings in our Wine Wall & Weekly Flights

That's on all wine tastings, every time you visit! For each taste, half glass or full glass on the wine wall and even the weekly wine flights - 10% is coming back to you to use for credit for bottles, event tickets, merch, food & more!

“The best thing about being a Premier Card Member is knowing that I’m a part of a community who loves and appreciates some of the best wineries in California .”

-Sam D., Premier Card Member since 2022

A $25 Premier Card Membership offers the best benefits in our world of wine!

Sign up for a card in either of our locations in Sonoma and San Luis Obispo and enjoy 10% back on all your tastings.

Frequently Asked Questions

What is the one-time fee?

$25 one time only per household.

How do I sign up?

You can sign up in person as you visit either of our locations - in Sonoma or San Luis Obispo.

How many people are in a household per membership?

Up to two people can take advantage of the benefits, including the complimentary pours at every visit, the VIP Discounts, and the 10% back on tastings goes to and can be redeemed by the name on the account that signed up originally.

How is the 10% calculated?

Your points are accumulated and assigned through our Square POS. 10 points is equivalent to $1.

Where can I use my Premier Card?

Your Premier Card can be used at either of our locations in Sonoma or San Luis Obispo.

What if I loose my Premier Card?

We can easily assign you a new card referencing your name and phone number.

How do I receive my 10% back?

Your points are accumulated and assigned through our Square POS. 10 points is equivalent to $1, and the credits can be redeemed instantly and applied to the total at checkout. The accumulated points are not given back in the form of cash.

Is my credit card automatically attached to my Premier Card?

No, we do not save any type of payment information for any of our customers.

How do I get updates about Events and Promotions?

We have in-store signage and email newsletters that include details about all of our upcoming events and promotions.

When can I redeem my 10% savings?

All accumulated points through our Square POS system are redeemable instantly. But reminders will be sent quarterly for any unused credits.